ad annoyed

It's me metabolism!

Tue, 09 Aug 2011 17:38:17 +0100

You’ll never go far wrong in this world, founding a business on the premise of offering lazy fatties the promise of achieving the body of a Greek God, without actually having to put any effort in.

Behold, the “Fitflop”, the shoe that miraculously slims, tones and [apparently] lengthens your legs, while you concentrate on shuffling round your local Arndale Centre, stuffing your face with McDonalds and Coke [diet, of course!].

ORIGINAL:

AD ANNOYED ADJUSTED:

Welcome to Stepford!

Mon, 30 May 2011 08:49:40 +0100

Has there ever, in the entire history of advertising, been a more freakish plastic zombie-looking couple used to try and flog a product, than this pair of Stepford refugees? Of late, they seem to be adorning every bloody billboard and bus-stop i have to pass.

Look at their flawless plastic skin, their concrete hair, their fluorescent perfect teeth and the way that their dead eyes gaze emptily into the distance, instead of at each other. Even the keenest necrophiliac would get a shiver down their spine, left in a room with these two.

And dinnae be fooled for a minute into thinging them minging dinner plates strapped to their wrists are for telling the time. Those are obviously the control devices used to animate them by their evil zombie-controlling masters.

shudderrrr!!!

Viva "One Shit"

Sat, 16 Apr 2011 20:08:55 +0100

Top marks to the genius who came up with the “Juan Sheet” character, for Plenty kitchen towels new £3M ad campaign.

He’s a stereotypical mexican, y’see, complete with sombrero and gaudy embroidered shirt and cape. So when he says his name in a mexican accent, it’s supposed to sound like he’s saying “one sheet” –stressing the toughness and absorbency of plenty kitchen towels.

Fine, except that if “Juan” is mex-speak for “one”, then “Sheet” is equally as obviously mex-speak for “shit”, which sort of undermines the concept of depending on this guy to restore cleanliness and hygeine to your kitchen.

I cannae believe for the life of me that the ad agency who came up with this didnae know what they were doing, so hats off to them for tricking SCA [the brand owners] into parting with three million quid for a campaign that subliminally equates using their product with wiping down your kitchen with a turd.

Or as Plenty’s brand marketing controller, Emma Heald puts it:

“We’re really excited by the introduction of the new Plenty icon, Juan Sheet. Whilst we’ve had great success with Brenda and Audrey, we felt it was time to inject new energy into the brand and we feel this new icon personifies the brand’s character and core messages in a more powerful way”.

er… Shall I tell her, or will you?